A Paradigm Shift in the Way Small Businesses Market Online

Back in the late 1980′s when the Internet was just a new “fad” that many people did not think would last, those that were forward thinking were already thinking of how it would change the way people and businesses marketed their products. Even though ecommerce may have still been a few years away, some had a gleam in their eye as to how it could benefit them.

One of those ways eventually evolved when the first search engines appeared on the scene. Because those primitive search engines were just looking for certain keywords, they (and their programmers) assumed that the more that the same keywords showed up on a website, the more “important” that website must have been for that keyword. Consequently, the sites that were rich with certain keywords in the headlines, the body, and the meta tags ranked well for those words. What that meant is that the early individuals who discovered this had the most success by stuffing as many keywords on the page that they could so that it sometimes made the text unreadable.

Fast forward to today and what we have now are the major search engines like Google and Yahoo placing high importance on relevant content on the website in order for the site to rank highly which, obviously is very desirable. This, then forces the situation in which “content is king” and nearly everyone is scrambling to write value based articles so that the engines will look favorably on their sites. This change also has had an effect of bringing about a new class of website called a blog (short for weblog) which is content based and updated regularly to satisfy further requirements of the search engines.

So today, the vast majority of people using search engines are searching for information and the search engines are satisfying that request with value based content. Because of this, those people doing their own research are much more open to purchasing from online businesses because they are no longer being “sold” but feel as if they are making their own decision to “buy’ without being given a sales pitch.

Thus, buyers are looking up and contacting businesses to “ask” them about their products and services instead of sellers chasing the buyer to try to give them a “‘sales pitch”. This is where the term “attraction marketing” is derived.